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Guinness Nigeria Calls On Women To Challenge Stereotypes With a Short Film Documentary, “No Apologies”

In line with her diversity campaign, celebrating the achievements of women and the spirit of International Women’s Day, Guinness Nigeria has released a short movie titled ‘No Apologies’ as an inspiration to women searching for a beacon of hope in the fight against gender bias.

The movie features former Big Brother Naija housemate and Guinness Brand Ambassadors, Nengi Rebecca Hampson and Beverly Naya,Superstar footballer, Asisat Oshoala, CEO Reel Fruit, Affiong Williams, and Afro-house crooner, Niniola Apata.

The film which is in compliance with the theme of the 2021 International Women’s Day, “Choose to Challenge” leads with Beverly Naya earnestly seeking to break new grounds and achieve the extraordinary.

The ladies slowly unbottle the different shades of stereotypes they have had to face in their journey to achieving greatness in a synchronized response to the meditations of Beverly Naya’s heart.

Closing the film, Beverly Naya echoed, “The work we do is important. We have an opportunity to change our stories and those of women all over the world. Stay fierce. Own it like a queen. No apologies.”

Marketing & Innovation Director, Guinness Nigeria,  Adenike Adebola, while speaking on the role of Guinness, said: “For us at Guinness, International Women’s Day is a significant day for acknowledging extraordinary women and this film is a perfect toast to all unapologetic women owing to their craft every day.

“We are committed to being a driver of change and an inspiration for the desired shift in stereotypes regarding women; demanding and enabling a more diverse and inclusive society; creating, supporting and shaping truly progressive work in its portrayal of women.”

“We encourage Nigerians nationwide to continue to lend their voices in achieving an ecosystem where everyone has an equal opportunity to prove their mettle in every field of work.”

The film received thousands of positive sentiments as many expressed hope that the film will be a tool that will do the desirable by stirring up a whole new generation of female leaders across disciplines.

Furthermore, Guinness is inviting women to share their own stories of breaking gender stereotypes on social media with the hashtag #GuinnessIWD. Follow the conversation on social media with @GuinnessNGR.

  

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